Top 5 Social Networking Apps in Bulgaria: Q1 2025 Performance

Social networking apps have continued to play a vital role in Bulgaria, with Telegram Messenger, Rakuten Viber Messenger, Grindr - Gay Dating & Chat, Discord - Talk, Play, Hang Out, and Facebook showing varied trends in the first quarter of 2025.

Telegram Messenger from Telegram FZ-LLC saw its weekly revenue peak at approximately $7.6K in early February, with a slight dip towards the end of the quarter. Downloads showed an upward trend mid-quarter, reaching around 16.3K in February, while active users fluctuated, peaking at about 959K in March.

Rakuten Viber Messenger experienced a steady increase in weekly revenue, peaking at $6K towards the end of February. Downloads saw a decline throughout the quarter, starting at 14.9K and ending at 9.3K. However, active users remained robust, maintaining numbers over 2.9M consistently.

Grindr - Gay Dating & Chat showed a gradual increase in revenue, reaching $3.4K by the end of March. Downloads remained relatively low, with slight fluctuations around 500 per week. The app maintained a steady number of active users, hovering around 6.8K.

Discord - Talk, Play, Hang Out from Discord, Inc. saw a varied revenue trend, peaking at $2.6K in early February. Downloads were consistent, with a notable rise to over 4K in late March. Active users fluctuated throughout the quarter, peaking at nearly 198K in early January.

Facebook maintained a stable revenue stream, peaking at $2.6K in early March. Downloads started strong at 34.2K in January but saw a decrease towards the end of the quarter. Active users remained steady, exceeding 2.1M weekly.

These insights are based on data from Sensor Tower, where more detailed analytics can be explored.